We have recently produced and directed a series of  typography tv commercials based on ‘that winning call’. The new work will use real winners’ responses to winning life-changing prizes, as well as providing surprising, fun facts about winning – using Camelot’s huge bank of winner data.

The story is told through the pink ticket graphics using simple layouts and clever transitions to bring the story to life.

Agency: AMV BBDO
Client: Camelot
Creatives: Micheal Hughes & Dalatando Almeida
Production Company: Not To Scale
Animation & Direction: Vincent